6 Tips for Creating a Nashville Short-Term Rental That Stands Out and Delights Guests

Want to create a short-term rental in Nashville that guests will love? Here are 6 tips to help you create a space that is appealing, comfortable, competitive, and provides an excellent guest experience.

Choose the Right Location in Nashville for Your Short-Term Rental

When creating a short-term rental property that delights guests, the location is one of the most important factors. Here are some tips on picking the optimal Nashville neighborhood and address for your vacation rental:

  • Research popular and desirable areas like Downtown, The Gulch, 12 South, and Germantown. Analyze Airbnb data to see which neighborhoods command the highest nightly rates and occupancy.
  • Consider proximity to top Nashville attractions and points of interest like Lower Broadway, Ryman Auditorium, Bridgestone Arena, Ascend Amphitheater, Vanderbilt University, etc. Guests will pay a premium for rentals near major sights.
  • Evaluate the location in terms of noise levels, safety, access to public transportation, parking, and walkability. Pick an area that offers peace and quiet as well as convenience.
  • Drive the neighborhoods at different times to assess potential issues first-hand. Avoid locations right next to loud bars, construction zones, busy roads, etc.
  • Look on Google Maps to check the surrounding area within a half mile radius. Is it residential or commercial? What amenities are nearby?
  • Search Airbnb for comparable listings in your target locations. Analyze their reviews and rates to estimate demand.
  • Consider regulations for short-term rentals in different Nashville neighborhoods and municipalities. Research requirements like permits, taxes, zoning restrictions, etc.

Picking the perfect location is well worth the effort. As the old real estate maxim says, it's all about "location, location, location!" By choosing the right Nashville neighborhood, your rental will attract more bookings at higher prices.

Design an Appealing, Comfortable Space for Your Nashville Rental

Creating a beautiful, inviting interior is key to delighting guests and earning 5-star reviews. Follow these tips when designing your short-term rental space:

  • Decorate using current and stylish interior design trends like modern farmhouse, midcentury modern, or industrial chic. Refer to sites like Houzz for inspiration.
  • Choose furniture and decor that is clean, contemporary, and designed for durability. Select pieces in neutral colors that will appeal to a wide variety of travelers.

Outfit the rental with all necessary amenities including:

  • Fast WiFi
  • Flat screen TVs
  • Fully equipped kitchen
  • Luxury linens and towels
  • Basic toiletries like shampoo, soap, etc.
  • Coffee maker, hair dryer, iron, and other useful gadgets

Add special touches throughout like:

  • A welcome basket or binder with local treats and recommendations
  • Fresh flowers and plants
  • Books, magazines, and games
  • Upscale bath products and plush robes
  • Snacks, coffee, tea, and other food staples

Pay attention to details like lighting, window treatments, wall art, area rugs, and decorative accessories to make the space feel polished, complete, and magazine-worthy.

Creating a Pinterest-worthy oasis will allow you to charge higher rates and keep occupancy high year-round. Follow current design trends while adding special touches to give your Nashville rental lots of character and style.

Price Your Nashville Rental Competitively

Pricing your short-term rental properly is crucial for maximizing occupancy and revenue. Follow these tips when setting rates:

Research the nightly rates for comparable listings in the same area. 

  • Compare based on size, amenities, quality, etc.
  • Analyze Airbnb data, filtering by neighborhood, property type, number of bedrooms, etc.
  • Check listings on VRBO, Booking.com, and other sites too.

Factor in seasonality and events when setting prices.

  • Charge more for popular times like summer, holidays, big conventions, and major concerts or sports.
  • Use dynamic pricing to adjust rates frequently based on demand.

You can also consider these practices when setting rates:

  • Offer discounts for longer stays of a week or more. This incentive can help fill vacancies.
  • Run promotions like discounted rates for first-time guests to acquire new customers.
  • Consider your target customer and their willingness to pay. Budget-focused travelers have different expectations than luxury guests.
  • Weigh the trade-off between rate and occupancy. Find the optimal balance point.
  • Use revenue management techniques to maximize income. Adjust pricing based on data and predictive modeling.

Continually fine-tune your rates based on bookings, seasonal trends, and competitive research. The right pricing strategy will maximize your Nashville rental's revenue.

Market Your Nashville Short-Term Rental Effectively

Promoting your vacation rental is essential for generating bookings and income. Use these tips to market your Nashville property:

Optimize your Airbnb listing through:

  • A descriptive, SEO-optimized title and description
  • Professional high-quality photos showcasing your space
  • Relevant tags like "Downtown Nashville" or "Bachelorette Party"

Additional ways to market your listing includes:

  • Promote your listing on social media platforms like Facebook and Instagram. Run targeted ads to reach potential Nashville visitors.
  • Get featured on Nashville travel blogs and websites like TripAdvisor. Offer a free stay in exchange for coverage.
  • Create an email newsletter to market availability and deals to past guests. Offer referral bonuses to encourage shares.
  • Run Google Ads campaigns optimized for searches like "Nashville Airbnb" and "Nashville bachelorette rental".
  • Network with local businesses like hotels, event venues, restaurants, etc. to generate referrals.
  • Attend industry events and join professional associations to connect with travelers.
  • Analyze data (analytics) to refine your marketing and identify new opportunities.

With the right digital marketing strategy, you can keep occupancy high and reach your target audience of Nashville visitors. Focus on promotions that maximize visibility and bookings.

Provide Excellent Guest Experiences

Delivering exceptional hospitality and service will earn your Nashville rental 5-star reviews and repeat visits. Follow these best practices:

  • Be highly responsive to inquiries and booking requests. Reply within an hour whenever possible.
  • Communicate proactively with guests. Send confirmations, directions, instructions, and local recommendations.
  • Resolve any issues immediately and go above-and-beyond to make things right. Refund money without question if guests are dissatisfied.
  • Offer local insight on things to do, places to eat, transportation, and Nashville attractions. Curate a customized list of suggestions for each guest.
  • Provide VIP touches like a welcome gift, local treats, bottled water, high-end bath products, and snacks.
  • Follow up to ensure guests had a positive stay and ask for feedback on how you can improve. Request they write online reviews.
  • Respond professionally if any less-than-five-star reviews are left. Apologize for legitimate issues and learn from mistakes.
  • Be available 24/7 in case of emergencies. Provide a local contact number, not just a messaging platform.
  • Check in on guests mid-stay to see if they need anything. Take a hands-on approach.

Providing five-star service will lead to stellar reviews, repeat visits, and guest referrals. Go above-and-beyond to give your guests a memorable Nashville experience.

Manage Your Nashville Short-Term Rental Like a Business

To maximize your rental's profitability and growth over time, adopt a business mindset:

  • Track metrics like occupancy rate, average daily rate (ADR), revenue per available rental night (RevPAR), etc. Analyze the data to optimize pricing and performance.
  • Use dynamic pricing tools and revenue management techniques to maximize income. Adjust rates frequently based on demand.
  • Reinvest profits into upgrades and improvements. Refresh furniture, amenities, linens, and decor periodically.
  • Monitor reviews and feedback to identify issues. Continuously refine processes to enhance guest experiences.
  • Create systems and procedures to efficiently operate your rental at scale. Document cleaning processes, pricing models, etc.
  • Consider hiring a property management company if expanding your portfolio. They handle day-to-day operations.
  • Explore opportunities to grow through additional units, new markets, partnerships, etc. Run your rental like a scalable business.
  • Join industry groups like the Vacation Rental Management Association (VRMA) for education and insights.
  • Continuously optimize your marketing, pricing, listings, and competitive positioning. Take a data-driven approach.

By tracking key metrics and always looking for improvement opportunities, you can build a highly profitable Nashville short-term rental business. Take a strategic, professional approach to management.